UFC planning no PRIDE revival for Japan shows, will target existing UFC fans

Long before MMA hit the mainstream in North America, Japan was hosting historic shows with massive audiences and record TV ratings.

Most of it was the result of PRIDE Fighting Championships, a once-glorious fight promotion that mixed sport with unrivaled spectacle.

But as the UFC gears up for next week's UFC 144 event and a long-awaited return to Japan, officials are looking to the future, not the past.

Source: http://feedproxy.google.com/~r/mmajunkie/~3/4tns6Y4aw8M/ufc-planning-no-pride-revival-for-japan-shows-will-target-existing-ufc-fans.mma

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